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Research papers

Sharing knowledge

The purpose of this paper is to focus on the sharing of information between retailers and manufacturers. Over the past five years there has been a revolution in the information that retailers have had at their disposal on which to make business...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Tim S. Bowles, James Brooks, Jean Pierre Gaucher
September 1, 1998
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Citation

Bowles, Brooks and Gaucher (1998a, September 01). Sharing knowledge. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sharing-knowledge


Research papers

Retailer's panel and expert system

We show how using one expert system allows us to go further and quicker in the analysis of the enormous amount of data collected by scanner in a sample of stores. In particular the first step of our research is to be able to condense, to structure...

Catalogue: Seminar 1990: How To Cope With Data Overload
Authors: Jean Pierre Gaucher, Patrick Le Maire, Isabelle Le Roy, Gilles Mauffrey, Jacques Obadia
June 15, 1990
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Citation

Gaucher, Le Maire, Le Roy, Mauffrey and Obadia (1990a, June 15). Retailer's panel and expert system. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/retailer-s-panel-and-expert-system